Who doesn't like to eat great meals for less prices?

No body right? however, this is not what Cornell University reported after a study conducted on 139 costumers of an Italian restaurant. Offering the same open buffet but with two prices 8$ and 4$, costumers who paid 8$ enjoyed the food 11% more than the costumers who paid 4$.

Costumers where asked to evaluate their experience , and give three ratings for the food throughout the course meal ( first, middle and last taste). Even though the two groups ate the same amount of food overall, People who paid less reported "feeling like they had overeaten and more guilt about the meal" and they also reported " liking the food less and less throughout the course of the meal".

“We were fascinated to find that pricing has little impact on how much one eats, but a huge impact on how you interpret the experience” said Brian Wansink, “If you’re a consumer and want to eat at a buffet, the best thing to do is eat at the most expensive buffet you can afford. You won’t eat more, but you’ll have a better experience overall.”

It's fascinating to know that just by increasing the price our satisfaction of food will increase as well !