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 Desigual has always been a weird clothes shop. A quick look at any of its storefronts is enough to make you feel out of space.With no scale, no rule and a bit of craziness, Desigual designers created a shop with a unique character.

However, it seems that Desigual did not feel satisfied by being distinctive in clothes design, and went crazier organizing a seminaked contest.


Yes, you heard me right. Desigual Seminaked contest “you arrive in our stores in underwear and leave dressed for free”.
The first 100 arrives used to be the Lucky ones, but in the latest contest that happened in Paris, the event organizers decided to make the game fairer. All the participants had to apply to the contest online, and then they had to get in front of a jury that decided the 100 lucky participants.

Although such events are a bit far from our culture, but I guess it would be fun to see people contesting to have the original seminaked outfit?

I do not guess Desigual will organize a similar event in any Arabic country, but if so would you apply to it?